Bosch Batteries - More Powerful Together
Challenge: In a crowded market with little-to-no product differentiation Bosch batteries, needed a new campaign to set them apart in the European market.
Solution: In order to set Bosch batteries apart, we needed to lean into the power of the Bosch brand. We developed a spec campaign that put the brand front and center, positioning it as the power behind the batteries—offering world-class research, innovation, sales and support.
Role: Associate Creative Director
DIGITAL Display
Engineer + Mechanic
Scientist + Mechanic
Direct Mail
*Lenticular Printing
