Bosch - No Rain Checks
Challenge: Bosch windshield wipers was looking to recapture its standing as #1 in market-share.
Solution: We took a lifestyle approach by celebrating the people who aren’t held back by things like the weather. Telling consumers that Bosch windshield wipers get them to life’s important moments, whatever the weather.
Role: Creative Director
Credits: Copy - Joey Googe, Art Direction/Design - Mariah Pollett, Director - Rafa Carvalho, Production - JOJX
CASE STUDY VIDEO
:60 WEB VIDEO
:30 TV SPOT
:06 SOCIAL STORY VIDEOS
Stills
#NoRainChecks Social Sweepstakes
People were asked to share their own lives being lived without rain checks. People could share their experiences in rain, snow, sleet and more to be entered to win a $5,000 dream trip. Influencers kicked off the promotion by sharing their own experience and encouraging their fans to participate.
#NoRainChecks INFLUENCER POSTS
#NoRainChecks Entries
