Bosch Tools - What Hard Workers Deserve
Challenge: Raise awareness for a globally renowned tool manufacturer in the US.
Solution: Bosch builds tools that put the worker first—emphasizing ergonomic design and helpful, innovative features that make their job less taxing on the body. So we created a campaign that ups the ante on the traditional product demonstration and highlights these innovative features in extreme situations.
Role: Creative Director
Credits: Copy - Joey Googe, Art Direction - David Thornhill, Design - Jim Ma, Director - Clay Weiner, Production - Biscuit
:30 TV
:15 TV/VIDEO
COVERAGE
