Cuties - 100 Days of Sunshine

Challenge: Outspent 10-to-1, Cuties mandarins wanted to beat Goliath Halos by selling through product first.

Solution: Creating a sense of urgency and excitement by creating a brand and campaign around Cuties’ short winter season. 100 Days of Sunshine activated 100 straight days with social, PR, event and media executions —each bringing positivity and sweetness into the lives of consumers.

Role: Creative